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I'm Paulo

Profile

I'm a creative, hands-on professional with expertise in visual design, art direction, and project management. Passionate about working on campaigns, which form part of a larger brand strategy. I am a designer who is able to multi-task and manage his time well in fiercely competitive, fast-paced environments.

Skills

  • Creative and strategic thinker

  • Excellent communication skills

  • Strong conceptual skills

  • Team player

  • Excellent multi-tasking skills

  • Team management

  • Project management

  • Storyboarding

Tools

  • Adobe Illustrator (advanced)

  • Adobe Indesign (advanced)

  • Adobe Photoshop (advanced)

  • Adobe XD (intermediate)

  • Microsoft Word (intermediate)

  • Microsoft PowerPoint (intermediate)

Experience

Senior Designer

November 2016 to present
Leap – London, United Kingdom​

  • Worked exclusively on the JP Morgan account at their offices on Victoria Embankment

  • Liaised directly with stakeholders (locally and abroad) in-person and via email communications

  • Pitched ideas/concepts to colleagues, internal stakeholders and senior management

  • Supervised and managed freelance as well as junior designers

  • Served as a brand guardian, continuing to evolve the visual identity for the local marketplace

  • Developed storyboards for HTML5 animated web banners

  • Designed wireframes and prototypes for new web pages and digital applications

  • Conceptualised infographic and data visualisations for both digital and print applications

  • Developed iconography and vector assets to meet web and print standards

  • Designed various marketing collateral including advertisements, brochures, posters, newsletters, flyers and invitations, which adhered to the strict visual identity standards of the brand

  • Developed conceptual mock-ups for exhibition stands and event collateral

  • Carefully prepared all artwork into prepress files for offset and digital printing

  • Designed bespoke graphics for social media platforms, blog posts and newsletters

  • Retouched and designed composite images inline with brand identity standards

Senior Designer

March 2016 to October 2016
Rima Design – London, United Kingdom​

  • Worked exclusively on the Royal Dutch Shell account

  • Liaised directly with the Canadian and US offices on various corporate communications projects

  • Used Shell's internal project management software to communicate with stakeholders, upload 
    print-ready/web-ready artwork and manage tasks efficiently

  • Designed various marketing collateral including advertisements, brochures, posters, newsletters, flyers and invitations, which adhered to the strict visual identity standards of the brand

  • Carefully prepared all artwork into prepress files for offset, web and digital printing

  • Designed and edited PowerPoint presentations to meet brand standards

Freelance Designer

August 2011 to December 2015
Mode Graphic Design – Cape Town, South Africa

  • Worked in-house with advertising agencies as well as working with my own clients

  • Developed brand identities that elevated, differentiated and functioned on-brand and on-strategy

  • Designed various print collateral from concept through to completion

  • Created web pages and digital banners to meet branding guidelines and web best practices

  • Collaborated with 3D artists to create relevant 3D visualisations

  • Generated design and cost estimates for various print and digital projects

  • Carefully prepared all artwork into prepress files for offset, web and digital printing

  • Liaised with clients regarding specific design and marketing requirements

  • Engaged in energetic brainstorming sessions with clients and colleagues

Middle-weight Designer

June 2007 to July 2011
The Fire Room Creative Agency – Cape Town, South Africa

  • Developed visual identities that elevated, differentiated and functioned on-brand and on-strategy

  • Collaborated with web developers and video editors on various digital campaigns

  • Preserved the branding standards of assigned accounts

  • Carefully prepared all artwork into prepress files for offset, web and digital printing

  • Collaborated with the creative director, production manager and print supplier

Middle-weight Designer

May 2006 to May 2007
Mates Skin International Cosmetics – Cape Town, South Africa

  • Designed bespoke in-house cosmetic brands for various South African retailers

  • Created various collateral for promotional and marketing purposes

  • Collaborated with the art director to implement artistic vision

Middle-weight Designer

November 2003 to April 2006
Hout Bay Print Studio – Cape Town, South Africa

  • Designed logos, brochures, posters, stationery, flyers and various other marketing collateral

  • Prepared finished art files for digital printing

  • Liaised with customers regarding specific design requirements

  • Generated design and cost estimates when needed

Junior Designer

August 2002 to October 2003
Magmedia Publishing – Cape Town, South Africa

Sales Consultant

July 2001 to June 2002
The Grand Vacation Company – Barham, England

Contact

Email: paulorodrigues78@hotmail.com

Mobile: 07340 689 553

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